GALA “Luxury Moments” Vol. 3 – Covermount

Gala Vol. 3 BelovedTask: Conception of a music marketing offensive for the highclass Gruner+Jahr magazine Gala.

Goal: Increase sales to generate an emotional involvement of the reader. Acquisition of new target groups.

Implementation: Development of a 3-part music compilation.

 

Conception of a music marketing offensive for the G+J magazine Gala und development of a 3-part music compilation: Vol. 1 „Chill Out” | Vol. 2 “Sparkling” | Vol. 3 “Beloved”.

Solicitation:
Editorial integration in the issue and online, artist special on De-Phazz in the issue, TV spots, placement on the cover, the masthead and in the contents.

Distinctive Feature:
The internationally-known band Dephazz gave a title exclusively to GALA for “Luxury Moments Vol. 1 “Chillout”.