Task: Conception of a music marketing offensive for the highclass Gruner+Jahr magazine Gala Holland.
Goal: Increase sales to generate an emotional involvement of the reader. Acquisition of new target groups.
Implementation: Development of a music compilation.
Conception of a music marketing offensive for the G+J magazine Gala Holland.
Solicitation:
Editorial integration in the issue and online, TV spots, placement on the cover, the masthead and in the contents.
